April 4, 2019 – Todd Shollenbarger, chief global strategist at Veridium, agreed that both the source of data and the partners should share onus. “In the case of Facebook, this very basic security violation exposes two things: Facebook’s biggest selling point to potential advertisers (that it knows to whom it is advertising and can provide genuine insight into the digital journeys of its users) is not necessarily true, and hundreds of Relying Party enterprises mistakenly, if not negligently, relied on Facebook’s assumed good security practices,” he said.
