Who’s creating the content you view online? When your friends are sharing videos on Facebook or you hop onto YouTube, that content has been passed around, syndicated, shared, and otherwise “filtered” through several sources. But there’s no system for truly identifying the origin of that content. And video isn’t the only problem. Across Twitter, Instagram, Tumblr, Snapchat, et. al., words and photos can be shared to millions of people across the globe, with little to no curation. This invites abuse, and we’ve already seen just how far that abuse can go.